Urban Decay: All Nighter
I was a campaign created to promote the 3 benefits of All nighter Spray. Smudge-free, waterproof and transfer-free, designed for a Gen Z audience using TikTok as their main social media.
My role was to create together with a team different presentations to explore creative direction, castings, key messages & social assets.
Media Monks
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ACCOUNT DIRECTION
OLIVIA ROTHERMEL
CHRISTI CASTAÑEDA
PROJECT MANAGER
PAZ VITOLO
CONTENT PRODUCER
MADELINE COBBLER
MYLIE TORRES
STRATEGIST
MIKHALIA LEECH
CREATIVE DIRECTION
EMILIO VELEZ
AGUSTINA BOER
VALENTIN PALMA
DESIGNER
TOMÁS RODRIGUEZ PEÑA
Talen Approach
Our cast has to be extremely diverse, just as how the core of Urban Decay is. We need to make sure that our talent’s makeup is achievable for anyone and not overpromising to the point of looking too fake or too professional. Facial expressions and reactions are also key to our cast. Our talent must show the free, rebellious and fun spirit that characterizes Urban Decay.
Set Direction
From a minimalist style highlighting UD’s color palette, to a more cluttered approach where all existing styles merge into one, here are the different directions that represent our UD personas
Moodboard Filmaker
Alexandra Gavillet:
Imagemaker and Director
© 1993 – 2025
TOMÁS RODRIGUEZ PEÑA
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