Hey,
I'm Tom :)
FOR FREELANCE PROJECTS
✷ ENQUIRES → hello@rodrigueztomas.com
I’m a Senior Brand Designer focused on identity systems, visual direction, and brand experiences.
My work moves between structure and application — building visual frameworks and translating them into clear, consistent experiences across digital and physical touchpoints.
I’ve worked across agency and in-house teams, with experience spanning brand identity, campaigns, digital products, and go-to-market work. My background includes Monks, R/GA, Conway+Partners, and independent collaborations with studios and teams internationally.
Currently embedded in Robinhood’s brand team through Violet Office, working across brand systems and digital experiences.
I’m also available for selected freelance collaborations.
Services
Brand Identity | Brand Strategy | Creative Direction | Visual Design
Current
Robinhood
Sr. Brand Designer
Aug 2025 - Present
Embedded in Robinhood’s brand team through Violet Office, working across brand identity and digital experiences. Developing and evolving visual systems across brand and GTM initiatives, translating core identity principles into scalable applications across channels. Collaborating with cross-functional teams to bring consistency, clarity, and craft to customer-facing experiences.
Freelance Collaborations
Freelance Designer
2016 - Present
Independent brand design practice focused on identity systems, visual direction, and digital brand experiences. Working directly with companies and in collaboration with design studios internationally.
Clients
Aerolab | Almanach | Frec
Experience
.Monks
Visual Designer
Oct 2021 - Nov 2024
Worked across multiple teams and global brands, with a primary focus on WhatsApp and WhatsApp Business, creating social media and go-to-market assets across different initiatives. Also contributed to Meta projects across CRM and email communications, including work for Ray-Ban Meta.
Additional projects included L’Oréal, DC’s Batman, and other global brands.
R/GA
Visual Designer
Aug 2020 - Oct 2021
Worked across visual design, campaigns, social media, presentations, and digital experiences for clients including Nike Chile, Patagonia Cerveza, and Kimberly-Clark.
Conway
Brand Designer
Sep 2019 - Jul 2020
Worked across brand identity and visual design, developing visual systems and applications for clients in the real estate industry.
TyC Sports
Junior Designer
Nov 2017 - May 2019
Worked across visual and motion design for live TV programming, creating on-screen graphics and broadcast assets.
2026®
Tomás Rodriguez Peña
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